Long and short form copy for blogs, email, social posts, reports, white papers and anything else involving the written word.
We craft engaging copy for your audience, taking complex ideas and presenting them simply and with style.
Guides, blogs and landing pages optimised for SEO.
Includes keyword research, page structure, internal links and more.
We audit your SEO to discover the most effective ways of improving your websites performance, and then implement them.
Includes technical SEO, on-page and content optimisation.
Anyone can write a blog. But is it the right blog?What's it's purpose?Does it form part of a long term strategy? If the answer to these questions is "I don't know" then you could be wasting time and money. Work with us to develop a coherent multi-channel content strategy and stop throwing money away.
I’m not an agency.
You won’t be impressed by me and then handed off to junior member of staff.
I don’t use AI, as so far I’ve found it to be derivative, bland and lacking in humanity (go figure!)
I write and rewrite everything myself, and I’m commited to linguistic perfection.
When I started in marketing, my CEO thought websites were a kind of online yellow pages.
The technology and usage has developed startling fast over the last 15 years.
But the fundamentals remain the same, whatever channel you use to communicate with your customers.
I managed a lot of freelancers during my time working in-house.
I was constantly frustrated by the amount of rewrites and basic copy editing I needed to do.
I have more pride than to deliver copy full of spelling errors, bad punctation and sentences that make no sense.
I don’t take on more long-term clients than I can handle.
This allows me to focus fully on their business, industry and specific needs.
I don’t sell ‘packages’. Instead I agree a daily rate and what I will accomplish in that time.
This also means I normally have some flexibility to take on one-off projects.
With fifteen years of experience doing in-house marketing, mostly within financial services, I stepped back from the insurance industry in 2023 to raise my infant son.
The four years prior to that were spent working as an SEO copywriter with Confused.com, developing engaging copy and content across insurance and energy products.
I learned how to manage SEO properly at the top end of the rankings, in one of the most competitive and regulated search categories there is.
Now I’m looking to use that hard earned knowledge to work with companies either starting their SEO journey, or looking to revitalise their current content for the latest Google algorithm.
